Master Professor
Martin Bressler
 Marty Bressler
"The Business Strategy Game is one of the most
effective tools available for instructors to help students learn
business strategy. The game incorporates many important business
concepts such as pricing, human resources, marketing, distribution,
exchange rates and competitive tactics. Unlike other teaching and
learning methods, the simulation brings the nature of competitive
strategy to life in the classroom."
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Hall of Fame: | Inducted in 2006 Season I, 2006 (23 Top 20 appearances) |
| BSG Tradition: | First adopted The Business Strategy Game for classroom use in 1996 (3rd edition) | |
| School: | Houston Baptist University, College of Business & Economics | |
| Title: | Professor of Marketing & Entrepreneurship | |
| Education: | Certified Professional Marketer, American
Marketing Association, 2001 Ed.D. University of Sarasota, 1995 A.P.C. Suffolk University, 1985 M.B.A. Anna Maria College 1983 B.A. Worcester State College, 1980 |
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| Courses Taught: | Principles of Marketing, Entrepreneurship & New Venture Management, Senior Seminar in Strategy | |
| Research interests and selected publications: | "Teaching Methodologies in the Classroom: A
Study of Student Preferences" to be published in the Journal of the
Academy of Educational Leadership, 2006 "An Econometric Analysis of the Socio-Economic Factors Affecting the Adoption and Success of Accounting Information Systems in Small Businesses" to be published in the International Journal of Ecology & Development, August, 2006 "A Study of Accounting Information Systems Utilization by Small Business" to be published in Strategic Finance, summer 2006 "Tips enable employees to better reflect firm" Marketing News, May 1, 2006 "Exchange Programs Link Two Complementary Institutions", Academic Leader, July 2005 |
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| Honors and Awards: | Academy of Educational Leadership-Outstanding
Paper, 2006 Piper Foundation Teaching Award-college level, 2005 Entrepreneurial Excellence Award, Houston Business Crossroads, 2004 & 2005 ASBE "Outstanding Paper" runner-up, FBD Conference 2003 Fulbright Senior Scholar to Germany, 1999 CASE Professor of the Year nominee, 1999 SBA Media Advocate of the Year, 1997 SBA Advocate of the Year, 1991 |
